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Wait… what?! Invest in Matt Lauer?! That’s right. We assign prices to celebrities all day long based on how often they’re being talked about on the Internet right now. Your gaming mission, should you choose to accept it: Use the free Cheddar in your account to invest in celebrities before they go up in price, then sell them for a profit. You’ll be automatically entered in the Cash Contests for a chance to win real cash.
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